Like a lot of us who start blogging, I started my blog by writing about things that were of interest to me. How about you? There is nothing wrong with that, especially if you use your blog as a type of journal or to communicate with friends and family. But at some point, if you want your blog to be more than just a hobby, you need decide who your audience is and write posts that are interesting/helpful/inspiring to them. That starts with asking yourself “Who is my ideal reader?”
This post contains some affiliate links for your convenience. If you purchase a product through my link, I may receive a small commission. I so appreciate every click-through and purchase! Every little bit helps to keep My Side of 50 up and running!
I recently went through a thorough process to define who my ideal reader is as a part of Elite Blog Academy 3.0. And through that process, I was able to come up with a year’s worth of blog post ideas in an hour!
How I Got A Year’s Worth Of Blog Post Ideas by Defining My Ideal Reader
My Side of 50 is a lifestyle blog for midlife women. The topics I blog about are family, travel, health and wellness, entertainment, recipes and fashion. I knew that my ideal reader was someone just like me – a midlife woman. But I never went any deeper than that. But by doing the “Create Your Customer Avatar” assignment as part of EBA, I was able to dig deeper into who the actual person was that I was trying to connect with.
You’ve probably read posts that help you do that. They start with having you determine general things like your reader’s:
- marital status
- political views
- what they do for fun
And that is certainly the place to start. Frankly, I never got beyond the first 4 things!
But the EBA exercise asked some questions that helped me go much deeper in determining who my ideal reader is and what she cares about. As I took the time to do this, I was amazed at how many blog post ideas I came up with that would help me connect with my readers on a deeper level and have them want come back for more. Here are a few of those questions and the blog post ideas they generated:
What does your ideal reader do in her free time?
- Read (book reviews)
- Watch TV (What to watch on Netflix, Amazon Prime)
- Travel (apps that make travel easy, reviews of places I’ve traveled)
- Spend time with grandchildren (How to plan a multigenerational family vacation, gift guides for kids)
What is your ideal reader’s biggest source of pain? What keeps them up at night?
- Missing loved ones who have passed away (coping with grief)
- Who will take care of me when I’m old? (keeping track of important documents, what your kids need to know)
- Health issues (medical tests you need to have)
- Caring for aging parents (documents to have before your parents get sick, how to hire a caregiver)
What does your ideal reader value?
- Good health (yoga and meditation, how to evaluate an exercise program)
- Family relationships (making it work when your spouse retires, maintaining relationships with kids and grandkids who live far away)
By my count, that’s just 3 questions and 16 blog post ideas! By spending an hour going through each and every question of the EBA Create Your Custom Avatar exercise, I came up with 92 post ideas! And the ideas just keep on flowing!
Your answers will be different from mine because your blog and ideal reader are different. But the questions that will help you to get to know your ideal reader are the same. Take the time to dig in and find out who your ideal reader is. What her life is like. Her concerns. What brings her joy. This will not only help you come up with numerous blog posts ideas, but will also:
- Keep you from that awful feeling of “What am I going to write about today?”
- Help you write posts your ideal reader wants to read. Those posts that educate, inspire and help her solve a problem.
- Help you write posts that CONNECT with your reader. You know, there is no shortage of information on the internet. I doubt there is a topic that you will write about that hasn’t been written about before. But what will keep your readers coming back is their connection with YOU. You are connecting with her, because you now “know” her and write to her in a way that makes her feel like “She gets me!”
- Help you GROW your audience because you’ll be writing posts that resonate with your readers that they will want to share.
Have you taken the time to define your ideal reader? Here are two great resources:
Define You Niche – Who Is Your Dream Customer? This post is from Tammy and Jams and Scones and includes a free downloadable workbook that is a great tool to work through if you want to dig in and find out who your ideal reader is.
Taking the time to define and get to know my ideal reader is the best thing I have done for my blog this year! I wish I would have taken the time to do it sooner. How about you?
With all the blogging information “out there” it’s hard to know which direction to turn to grow your blog and your business. That’s how Blogger Smarter was born. Resources from reputable sources to help your blog SMARTER not HARDER. Subscribe to our weekly e-mail here.
You might also like: